Allstate "Resolutions Are Mayhem" Film  

How best to bring back an iconic advertising construct for the New Year while reminding people that Mayhem never really takes time off? A New Year's resolution that may or may not be broken.

Spots began running during the college football bowl season with the finale airing on the BCS National Championship Game 2 weeks later.

Role: CD / Writer

Coca-Cola "Arctic Home" Integrated Campaign

Cannes Lions, Andy Awards, One Show, Communication Arts Advertising Annual, New York Festivals

To increase public awareness of the polar bear's plight and help create an Arctic Refuge, we created what would become the largest integrated marketing platform in Coca-Cola's history.

Role: ACD / Writer

Brooks Running "Rule40" Integrated Campaign

D&AD, One Show, Clio Sports, CA Advertising Annual

To protest an Olympic rule that dictates what logos athletes can wear during the Games (greatly limiting their sponsorship opportunities), Brooks Running created a generic sportswear line and supported it across social platforms and targeted outdoor with only generic messaging. 

Role: CD / Writer

Coors Light “Official Beer Of” Film

For decades, Coors Light was known for cold. That’s it. That’s the ad.

Until we defined it as mountain cold refreshment…Made to Chill.

Then we all put our favorite, chill, non-beer-commerical-cliché, slice-of-life moments on paper, and Matt Aselton put them on film. This was one of mine.

Role: CD / Writer

Columbia Sportswear Print, Poster and Outdoor

One Show, Andys, CA Advertising Annuals, Kellys, Obies

Role: Writer

Brooks Running "Big Endorsement" Integrated Campaign

In an industry that prides itself on exclusivity with limited edition sneakers and million dollar sponsorships with elite athletes, Brooks created an inclusive campaign for all runners. Inspired by their midsole technology that provides a seemingly made-for-me feel, we pushed the superstar treatment well beyond just the runner's feet. And all that was required was a signature. The goal of 20,000 endorsed runners was met on day 1 of the campaign with each runner getting an "Official Brooks Athlete" number.

Role: CD / Writer

Samsung "Symbols of Ability" Film

Created for the 2017 Special Olympics.

Role: CD / Writer

BMW Sponsorship of the BBC

Role: Writer

Fifth Third Bank "Identity Theft" Film/OLV

Cannes Lions

Fifth Third wanted to remind parents that it's just as important to protect their children's social security numbers as their own by demonstrating how quickly their identities can be stolen.

Role: ACD/Writer

Miller Lite "Taste Revolution" Radio

Radio Mercury Awards, Cannes Lions

Role: Writer

Wingstop “Bag”

Putting my words on everybody’s wing order? That’s my bag.

Role: Writer