Campbell’s “Dinner Insurance”

D&AD, Cannes Lions, One Show, ADC, AICP Next, Effies

Campbell’s has had a seat at the traditional Thanksgiving dinner in America for decades. But with the lockdown, most families would not be getting together in the traditional manner in 2020.

Which meant more nervous cooks trying to keep the tradition alive as best they could.

These first time cooks needed more than help. They needed insurance.

We made sure Campbell’s delivered. Literally.

Role: CD / Writer