Coors Light / “Clone Machine”

Cannes Lions Shortlist x 4, One Show x 9 Merit/In Book, 2 Shortlist, London International Awards x 2 Bronzes, ADC x 3 Merit, 4 Shortlists, CA

With non-stop, video conference calls making it hard for people to find the time to relax and enjoy a beer, Coors light – the beer Made to Chill – sought to combat the phenomenon of 2020-2021 – Zoom Fatigue. To make an actual difference in people’s lives, we offered beer-drinkers a tool to easily create a digital clone of themselves. And once created, we made it simple to use that clone as a meeting stand-in on Zoom. With the Coors Light Clone Machine, people finally found the time for a beer break – while keeping up appearances with co-workers while they did it.

Want a clone of your own? http://www.coorsclonemachine.com

Role: CD / Writer