How best to bring back an iconic advertising construct for the New Year while reminding people that Mayhem never really takes time off? A New Year's resolution that may or may not be broken.
Spots began running during the college football bowl season with the finale airing on the BCS National Championship Game 2 weeks later.
Role: CD / Writer
Cannes Lions, Andy Awards, One Show, Communication Arts Advertising Annual, New York Festivals
To increase public awareness of the polar bear's plight and help create an Arctic Refuge, we created what would become the largest integrated marketing platform in Coca-Cola's history.
TV. Cinema. OLV. OOH Times Square takeover. Print. Poster. News outlet homepage takeovers. A massive, 3D virtual experience at ArcticHome.com where visitors could donate and track six actual polar bears in real time on desktop, mobile and tablet . And 1.4 billion red Coca-Cola cans turned white.
Role: ACD / Writer
D&AD Wood Pencil, One Show 2 Silver, Bronze, Merit, Clio Sports 2 Silver, Shortlist, CA Advertising Annual
To protest an Olympic rule that dictates what logos athletes can wear during the Games (greatly limiting their sponsorship opportunities), Brooks Running created a generic sportswear line and supported it across social platforms and targeted outdoor with only generic messaging.
Role: CD / Writer
For decades, Coors Light was known for cold. That’s it. That’s the ad. That’s until we redefined it as Mountain cold refreshment…Made to Chill.
Then we all put our favorite, chill, non-beer-commerical-cliché, slice-of-life moments on paper, and Matt Aselton put them on film. This was one of mine.
Role: CD / Writer
One Show x 6, International Andy Awards, 3 CA Advertising Annuals, Kellys, Obies
Headlines. Outdoorsy photography. More headlines. Product photography. Subheads attributed to a tough mother by the name of Gert Boyle. Outdoorsy product photography. Little was out-of-bounds as long as it was outdoors.
Role: Writer
If you’re looking to escape, you could do worse than one of the 700 Islands of the Bahamas. To shake people out of their everyday, we held a big, aerial mirror up to America and reminded them that there are worse things than being stranded on a deserted island.
Role: Writer
In an industry that prides itself on exclusivity with limited edition sneakers and million-dollar sponsorships with elite athletes, Brooks created an inclusive campaign for all runners. Inspired by a shoe with a seemingly custom fit and feel, we pushed the superstar treatment well beyond just the runner's feet. We put everyday runners in the spotlight and made them the face of Brooks Running in video, print, outdoor and social. All that was required was a signature. The goal of 20,000 endorsed runners was met on day 1 of the campaign with over 56K runners receiving an official $1 Brooks Running endorsement check and the bragging rights that comes with being an official Brooks Runner.
Role: CD / Writer
Created for the 2017 Special Olympics. The spot is 🔥. Unfortunately, so were the phones on launch day.
Role: CD / Writer
Once we figured out how to keep the acronyms straight, we figured out a way to turn the Ultimate Driving Machine into the Ultimate News Sponsorship Machine.
Role: Writer
Cannes Lions
Fifth Third wanted to remind parents that it's just as important to protect their children's social security numbers as their own. ID theft happens fast.
Role: ACD/Writer
Cannes Lions, Radio Mercury Awards
:60 + Beer + Bullhorn = Radio in support of the “Taste Revolution” 360 campaign. Revolt responsibly.
Role: Writer
An “un” in front isn’t doing anyone any favors. True for cable, phone and internet. And a whole lot of other things. We showed how life gets better when people nix the prefix.
Role: Writer
Putting my words on everybody’s wing order? That’s my bag.
Role: Writer
