Cannes Lions, Andy Awards, One Show, Communication Arts Advertising Annual, New York Festivals

To increase public awareness of the polar bear's plight and help create an Arctic Refuge, we created what would become the largest integrated marketing platform in Coca-Cola's history.

TV. Cinema. OLV. OOH Times Square takeover. Print. Poster. News outlet homepage takeovers. A massive, 3D virtual experience at ArcticHome.com where visitors could donate and track six actual polar bears in real time on desktop, mobile and tablet . And 1.4 billion red Coca-Cola cans turned white.

Role: ACD / Writer